Industrial designer Yves Behar believes his revamped SodaStream can save 2,000 bottles a year – but a TV advert promoting its green credentials has been banned in the UK for alleged “denigration” of rival products.
The banned ad, which was due to launch on ITV1 last night, carries the tag “If you love the bubbles set them free” and features crates of soft drinks exploding each time the SodaStream is used to carbonate still water.
Read more in our story on Dezeen: dezeen.com/?p=269834
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