Cubebot by David Weeks has 'a life of its own' on Instagram

New York designer David Weeks reflects on how the simple toy robot called Cubebot he designed became a social media sensation in the next movie from our exclusive video series.
Designed by Weeks in 2010, Cubebot is a wooden toy robot with elastic joints that can be positioned in a variety of different poses.
Inspired by Japanese three-dimensional wooden puzzles called Shinto Kumi-ki, the toy figure folds up into a perfect cube.
"I set out a challenge for us to make this simple shape that folds out and turns into a man," Weeks says in the movie, which was filmed at his studio in New York.
"It's just a simple cube and we cut it up to create each anatomical piece of the body."
It took Weeks and his team just one day to make the first Cubebot by hand.
The toys are now produced by New York company Areaware in a variety of different colours and sizes, but Weeks is glad that Cubebot still has a very simple aesthetic.
"There's no custom moulds or anything, his eyes and mouth are just done with a router," he says.
"All the coloured ones have a different face and those are also done with what you use in a wood shop. So it's just literally starting with wood and creating the final version."
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