See more architecture and design movies at dezeen.com/movies
Ben Alun-Jones of Knyttan explains how customers can create bespoke knitwear at the company's "factory of the future" and claims mass customisation is transforming the role of designers.
Read more on Dezeen: dezeen.com/2015/02/18/movie-mass-customisation-future-fashion-knyttan-bespoke-knitwear-ben-alun-jones/
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