When one of the fastest-growing, prestige beauty brands in the world, with over 4,000
counters in 44 countries, asked Orchid to assist in the launch of one of their new products, we
were more than happy to jump in. Benefit Cosmetics (owned by luxury group, LVMH) needed
help to create a digital-based campaign to promote awareness for the launch of their new
Hello Happy Soft Blur Foundation.
Orchid produced a series of 15 shorts (animations/GIFs/cinemagraph) featuring
Lil’ Miss Happy, a cute and expressive animated character that has previously featured
in Hello Happy campaigns and packaging. Each spot is a 3D animated snippet that prompts
giggles as Lil’ Miss Happy finds herself in situations designed to shake up a stiff market
segment and make global audiences laugh. We were thrilled to create stories for such a fun
and adventurous creative partner, resulting in an amazing, first of a kind campaign for Orchid.
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