Reach Out! asked Sixty40 to come up with a script and treatment which would work across tv, print, online and cinema for their site relaunch campaign, based around the concept that Reach Out! is "the Nudge you know you need". To avoid being prescriptive or patronising, Sixty40 created imaginary scenarios representing undeniable stresses and challenges, but instead of focusing on exam stress or peer pressure - the usual source of teenage anxieties - each hero faces off ninjas, piranhas, brain-sucking worms and partying pigs.
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