Singleton, Ogilvy and Mather approached Sixty40 with a brief to bring Mr Monopoly to life for this Instant Scratchies' TVC.
Our aim was to create a photo realistic environment for Mr Monopoly to suddenly step out of. He's a jaunty character with oodles of cash, but he still knows a good offer when it comes along. He's also a consummate professional, so even when faced with certain death, he still yells out the Instant Scratchies' tagline. We bring all his character, including a fabulous double-take, in fine detail using Maya.
在T站说说你的看法～