Future Type

BRIEF
To create a series of launch assets to support the big reveal of Jaguar's new concept car, the Future-Type; a vehicle that promises to change how consumers think about transport.
SOLUTION
From initial storyboarding and look development through to final launch imagery, we directed a visual narrative that would showcase Jaguar's future vision of transportation.
Partnering with FoxTrop Papa from the get go we brought to life a 45 second animation alongside 8 stand alone brand images that define the exceptional driving experience offered by the Future-Type - the world's first learning car.
Working to a tight deadline, the Future-Type was brought to life in full CG, using FX detail to cement the vehicle in various environments that were rendered in 6k and 12k. Our workflow processes gave us ultimate flexibility for quick edits and changes, which was wholly necessary as Jaguar's prototype continued to evolve during the production.
Using a hologram approach allowed us to showcase the vehicle moving through a number of locations with references of advanced technology overtones. The display merges aspects of VR and future tech to create a realistic virtual environment and driver, allowing the viewer to feel they have been taken on a journey.
View the full project here: saddingtonbaynes.com/work/all/jaguar-future-type