For this year’s US Open hosted in New York City, we worked again with IBM and Ogilvy & Mather to visualize some live data from the tournament. This time, it was all about the Big Apple. We made an assortment of animations featuring tennis balls, hot dogs, and competitive peregrine falcons… all to connect the dots with data comparison from the US Open. Who knew Arthur Ashe stadium could fit as many fans as there are trees in Central Park?
Directed by Buck
For full credits visit buck.tv
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