Sydney Thunder KFC T/20 Big Bash League launch new team mascot - Maximus Thunder

KONTENTED & Sydney Thunder KFC T|20 Big Bash League launch new team mascot -- Maximus Thunder.
It was with a deafening crack of thunder and a blinding flash of light the ancient would send their champions to earth. Champions sent as envoys to settle scores, to aide righteous mortals and to fight the good fight.
Where the ancients harnessed the elemental forces and eternal archetypes of nature, Western Sydney's KFC T/20 Big Bash League team, Sydney Thunder, ushered into existence its champion via a game of backyard cricket, a freshly barbequed sausage... and an esky.
CRASH BOOM BANG! And so the legend goes; Maximus Thunder was born.
Client: Sydney Thunder KFC T|20 Big Bash League Cricket Team
Distribution: Sydney Thunder Website, Social Media- Facebook, Youtube, and Twitter and KONTENTED's website
The Brief: Develop launch strategy for Western Sydney's T|20 Big Bash League Cricket team, Sydney Thunder mascot Maximus Thunder. Conceive, create and deliver all content for Maximus Thunder's introduction to fans. Strategise viral distribution; social and traditional medias, and on-ground. Develop mechanisms for ongoing consumer engagement with Sydney Thunder team via mascot
Our Role: Conceptualise, scripting, casting, production design, set design, props, wardrobe, location management, creative direction, set direction, shooting, lighting, and audio
Post Production; music, GFX, audio, V/O, SFX. Distribution strategy and PR extensions of the piece were also created by KONTENTED