Client: Warner Music Australia
Distribution: FTV in all Australian metro & regional networks; STV, Digital ad distribution
The Brief: A post Christmas call to action, to inspire the youth market (primarily) to use their gift vouchers against Warner Music's priority Q1 artist roster. Previous failings in communicating with the younger demos while remaining authentic needed to be bested; creating a format that allowed for cohesion amongst a disparate collection of artists was required; the message to purchase/download music needed to be platform agnostic, and creating a story that resonated with everyone's Christmas experiences was desirable
Our Role: Concept, scripting, casting, production design, set design, props, wardrobe, location management, creative direction, set direction, shooting, lighting, and audio
Post Production: Edit, GFX, audio, V/O, SFX also by KONTENTED
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