After the successful launch of the BiC Kids DrawyBook app the Engine Creative team have looked to take the augmented reality game experience into the world of VR.
Designed to become an in-store or event based virtual reality experience, kids will be able to explore the DrawyBook world and interact with the characters from the stories in an immersive VR environment. Whilst the project is still in alpha phase, it is hoped that the VR experience will be able to be deployed in select stores to enhance the traditional POS.
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