Engine Creative has brought gamification to life for the first time ever as part of a high street supermarket promotional strategy. Using the Tesco Discover app and Big Night In products the consumer can unlock a whole feast of family friendly entertainment which can be enjoyed at home. The gamification can only be unlocked by scanning the physical product which brings to life the Big Night In family quiz. The game includes scoring, trophies, forfeits and social sharing and builds brand engagement through longer dwell times with the product, encouraging brand loyalty.
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