The Spider-Man story gets a major reboot with the release of The Amazing Spider-Man 2 complete with a blockbusting Augmented Reality (AR) game and photo experience developed by Engine Creative. The innovative digital experience has been created for Tesco as part of the Tesco Discover AR and marketing strategy which aims to deliver engaging mobile experiences for customers. The campaign will be marketed in Tesco stores and on Spider-Man 2 products..
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