Working with the lovely people at LOVE we created this ambient piece depicting the fermentation process which produces a smooth pint of the black stuff. We were tasked with creating a journey following the yeast as it activates sugars creating CO2 and combining with the esters (a new word for us meaning flavours). A unique combination of events that create the distinctive taste of Guinness.
The animation was used as part of the exhibition space at the Guinness Storehouse in Dublin sitting alongside many other attractions so we needed to strike a balance between engaging but not too distracting. You can see it in-situ here - storiesbylove.com/work/storehouse-brewing-floor
Animated in Maya (with plenty of help from MASH) and rendered at 4k in V-Ray.
Client - LOVE
Direction/Design - Mainframe
Animators - Ben Black, Jack Brown, Matt Oxley
Audio - Zelig