We created this digital commercial promoting a new Genie® Lift Pro online training product. The spot targets Genie® dealers and end-users. The goal with the spot is to raise widespread awareness within the Genie® dealer and end-user community that Lift Pro is a new, exciting and easily accessible online safety-training product –– and ultimately get dealers and end users to purchase a training seat from an authorized Lift Pro training center.
Our approach features a Lift Pro customer via an audio-only interview telling their experience with the product. The customer speaks to the easy sign-up, online accessibility and quick training experience with Lift Pro. To support the interview narrative, we weave together visually-engaging footage of the key parts of the customer's story. We show the customer in a variety of relevant settings including an authorized dealer, training online at home, hands-on training in the field and working on the job site as a qualified Lift Pro.
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