"Elevate - Educator" Vine Microsoft Campaign

This is one of three Vines and three spots for a digital marketing campaign for Microsoft Learning, used to build awareness of Microsoft Learning products and programs.
The campaign targeted three core audiences (IT Professionals, Developers and Students) to elevate their perception of Microsoft, and Microsoft Learning in particular, as a source for tools and training that will help them succeed in their career.
Spin created the concept for the Vines and spots, and handled all aspects of production using a stop-motion approach to illustrate the idea of a person “elevating” and “rising up” with Microsoft Learning.
The Vines and spots we’re shot over two days in studio shooting high resolution still photos of talent interacting with set pieces. This stop-motion approach required talent to lay flat on the floor with set and props. Then each frame was captured from above, looking down at talent. Later during the post process the frames we’re stitched together with custom music, voice over and color correction.
The Vines and spots created a tremendous amount of awareness, buzz and direct traffic to Microsoft Learning web properties.