"Seattle Showhouse" Teaser Video

Spin Creative was tapped by ATGstores.com to create a digital ad campaign leveraging the Seattle Virtual Showhouse event, which features a house completely designed virtually. The "Seattle Showhouse" Teaser Video is one of five videos Spin produced for the project. The teaser video was used the day after the Seattle Showhouse event to build awareness and engagement with ATG's audience on social media.
The business challenge for the campaign was a lack of awareness about ATgstores.com as a home design product resource. After a discovery process which allowed us to get insight into the audience, Spin developed a strategy that revolved around a central campaign idea: The Seattle Virtual Showhouse is ATGstores.com brought to life.
Spin designed a campaign architecture that included three fifteen second video ads and one long form brand video –– all designed with a specific communications tasks to connect with the audience.
Spin's media plan calls for the video ads to be used as part of a paid digital video ad campaign to generate top-of-funnel leads for ATG via landing pages with compelling call-to-action offers. The leads will be nurtured into first-time customers and ultimately loyal, repeat users of ATG's site.
In addition, the long-form brand video will be used on one of the three landing pages and other digital channels, to provide further first-time engagement with the audience.
The spots and brand video were filmed over two days in January 2016 during the lead up to and at the Showhouse event. Spin's Associate Creative Director Peter Edlund is the writer and director on the project along with Spin Senior Producer Lisa Cooper overseeing production. The videos were captured using Spin's Canon C500 and C100 camera packages.