This is one of six in-stream video ads that Spin created for a 2015 / 2016 Wave Business digital video ad campaign, which focused on building brand awareness for the Wave Business brand.
We were tasked with creating in-stream video ads with animated companion banner ads to drive traffic to custom landing pages. The landing pages were created by the client and the creative, art and copy for the campaign, along with the media strategy and programmatic media buying, was entrusted to the Spin team. Using compelling creative, powerful programmatic ad technology with behavioral targeting, we set out to increase brand awareness about Wave’s Business services aimed at a small and enterprise business audience.
The video ad campaign ran for six months starting in November 2015 and finished in May 2016. Through programmatic ad technology, targeting and attention-grabbing creative we increased awareness in a big way: the results netted huge ad impressions, clicks and above industry-standard click through rates.
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