Wellspring "Transformation" TV Commercial

Wellspring Family Services is a nonprofit organization that serves low-income and vulnerable individuals, children and families in Seattle and King County. The organization's outstanding mission is "to build emotionally healthy, self-sufficient families and a nonviolent community in which they can thrive." It's clearly an organization doing a lot of good and we are proud to partner with them.
Spin Creative was hired as the agency to develop the creative strategy and produce a cross-platform brand commercial. The project was to create a new brand video, which was to debut at Wellspring's May 7th "Powerful Change Luncheon" and then continue its use as a public service announcement and television commercial.
The primary purpose of the spot is to build awareness of Wellspring's efforts and to be used as a fundraising tool. Wellspring's vision of the project was a commercial that would inspire, connect and highlight how the organization is different. The hope was that the video would set the tone for the luncheon, orient the audience and set up the CEO's speech, and then continue to inspire action in the months to come through its positioning on television.
We are thrilled to have been able to work with an organization with such a great mission!
Client
Wellspring Family Services
Agency + Production Company
Spin Creative