This is one of four in-stream video ads that Spin created for a 2016 / 2017 Wave Business digital video ad campaign, which focused on building brand awareness for the Wave Business brand provided by Wave customers.
We were tasked with creating in-stream video ads with animated companion banner ads to drive traffic to custom landing pages. The landing pages, creative, art and copy for the campaign, along with the media strategy and programmatic media buying, was entrusted to the Spin team. Using compelling creative, powerful programmatic ad technology with behavioral targeting, we set out to increase brand awareness about Wave’s Business services aimed at a small and enterprise business audience.
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