MSF contacted us to make a film pro bono to raise knowledge and understanding about methanol poisoning. The film is meant to work internationally, across geography, religion and culture. In addition, it should work for both healthcare professionals as well as the general public. Thus, the requirements for universal design were reasonably high on the criteria list. The choice fell on an English voice, with subtitles for other languages. A minimum use of text in the film, and a visual design that was as self-explanatory in action and content as possible.
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