SYFY ICONS Campaign 20sec Ident

The Studio have collaborated with NBC Universal's creative department to create a campaign for the SYFY channel called 'ICONS'. The aim of the campaign is to highlight some of the iconic programming that is being shown across the channel such as, Twin Peaks, Buffy, Alien and Firefly to name a few.
The concept was to set up a simple digital projection disc showing iconic images animating from the various shows. The projection disc was hung within a photographic studio cove where the letters creating the word Icons were suspended by steel wires in different positions within the space to align perfectly at the end of the ident.
Bumpers were also created where an image of the shows actor(s) transitions on instead of the O.
The studio created story boards, style-frames and the final animation and CG working closely with NBC's head of on air design Mark Gouldie. The idents air March.
Client - SYFY Channel
UK Creative Director - Kjetil Njoten
Director - Mark Gouldie
Producer - Sue Dhaliwal
Post - thestudio@smoke-mirrors.com
Studio creative director - Daniel Andrew
Producer - Daphne Sofroniou
CG - Nicola Desterfanis
Animation - Nicola Gastaldi
Nuke - Dan Andrew
Sound Design - Scott Little