For this project I worked closely with the Agency Pentland on developing this idea of the written logo ' Explore the Freedom' to work in tandem within a 3d environment with the Lacoste shoes.
The shoes featured for the video campaign were the Golf and Running shoe. The whole range of shoes were being launched in a joint print campaign being produced by Smoke & Mirrors Design.
I came up with boards and developed the concept for both style of shoes and then continued the development process with the Studio 3D team to produce working animatics.
Once the animatics had been signed off we moved on to full lighting and texturing of the scenes and the final production of the 3 films, which included grading, comping and editing on each individual spot.
The shoes launch this summer.
Post Production - The Studio London
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