Gigantti is the Dixons or Best Buy of Finland. Their tagline "It's darn
stupid to pay too much" has become a widely used proverb - a part of popular culture. To celebrate its tenth anniversary, we built up this campaign where we seek for the "most stupid consumer in Finland". Anybody could participate by submitting videos or written stories about stupid purchases. The winner, the most stupid consumer, won a grant of 5 000 € to practice sound consuming in Gigantti.
Directed by Markus Virpiö / Also Starring
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