HOW DO WE MAKE A BANK FOR ORDINARY PEOPLE? Most banks don't want ordinary people as their clients because with just a couple of millionaires you are all set. S-Pankki is different, which is why we worked on a new strategy and came up with the tag line, ‘For us, the ordinary people´. Now we're making S-Pankki's communication more human in dozens of different touch points, from shops to annual reports. We're making the ordinary fashionable again. In this commercial we list all the great hobbies ordinary people have.
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