”Track to the Future” is a video-on-demand-TV talk show developed for HSL - Helsinki Region Transport Authority - to raise awareness about upcoming changes in public transportation and the future of transportation in general. During the five weeks the show was aired, it was always in the top 3 of the most watched video on demand TV shows. The highlights, freely available to the press, spurred several hits in earned media. Even Finland’s Minister of Labour Anni Sinnemäki tweeted about the campaign as well as many of the celebrities featured in the talk show.
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