Brisk Ice Tea Stop-motion

Being the tea lovers we are; iced or otherwise, we knew we could hit the mark for our friends across the pond. We devised and created two different films for Brisk – both using stop-motion and replacement elements.
The first, titled City Beats was produced using paper-craft. The animation features a cityscape of buildings designed by our model team, which rise and fall to music like bars on an equalizer. Each level and size of building is a separate hand-crafted model, which were swapped and changed by our animator in every frame to create the illusion of movement.
The second concept Double Dribble takes the same animation technique of replacements, however, is a style we call 'cascade' animation. The illusion of a basketball player dribbling a ball and eventually dunking it into a bottle of Brisk was created by many different separate plastic pieces put one in front of another, cascading to form the animation.These plastic cut-outs were created in a number of stages. Firstly we worked with a basketball player and filmed him dribbling along a court and making a slam dunk. Our animation team then rotoscoped the footage, taking his outline for each frame and creating over 300 separate shapes. These shapes were then each laser-cut, and individually placed one after the other during production.