We created the Premier League’s first ever advertising campaign to shine a light on the positive contribution the league has on society.
Based on Premier League Primary Stars, their biggest community outreach programme, we wanted to capture the hearts and minds of a brand new audience for the league – mums.
Using T.H. Palmers famous poem ‘Try, Try Again’ , performed by a cast of school kids and star players, we brought to life the Premier League’s belief in resilience – a key pillar of the free educational resources they’re offering to 10,000 primary schools nationwide by 2019. We supported this uplifting film with radio, digital display, bespoke club print and a content series that showed the charming reality of Premier League Primary Stars lessons, and the power of football to inspire kids in all areas of the syllabus.
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