DESIGN/ANIMATION/3D: CRITICA
COMMISSIONED BY: XMI
To showcase their range of innovative multimedia devices, XMI collaborated with us to produce a fun and exciting 3d commercial for their X-mini range of speakers. Created to fit into the ongoing, fast paced lifestyle of the new generation, these speakers are small and compact, without compromising on audio quality. CRITICA conceptualised the video and brought it to fruition after the process of 3D modelling, lighting, texturing, animation and compositing. Each environment was customised to give the user a glimpse of the experience that they would be receiving, as well as to communicate the differences between each model, such as colours, functions and technical specifications. Fluid and seamless animation was created to enhance the overall experience of the viewer. This video was also translated into 7 other languages (French, German, Spanish, Korean, Dutch, Traditional Chinese and Simplified Chinese) to be screened all over the world.
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