DESIGN/ANIMATION: CRITICA
AGENCY: Y&R
CLIENT: M1
We worked closely with the Young & Rubicam agency to come up with a graphical way to communicate the story of M1’s Prepaid Data Card, with the usage of 2D animation. CRITICA created the illustrations in a quick span of time, and proceeded on to animation and post production stage after the design boards were approved by M1.
Not only was the goal to attract new customers for this Roaming card, it also teaches users on the preferred networks to log on to, if you are travelling in Malaysia and Indonesia.
criticatv.com
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