The initial pitch brief by agency Ogilvy was to convince the client (Nestlé) that we do a food commercial without shooting a single frame of film. We generated a 7 second test animation rendered in 3D featuring jumping bouncing photorealistic raspberries. The result ended up being quite a departure from what Nestlé had been doing previously.
Agency: Ogilvy
Directors: Mike Huber, Philipp Zünd
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