Coldplay’s “Ink” is an interactive story about a lost traveler who journeys to the ends of the world in hopes of finding his lost love. Viewers explore beautifully animated environments by making real-time choices throughout the video. With each choice, the viewer alters the outcome of the narrative and their individual experience.
Blind directed, wrote, and animated this visual spectacle for Coldplay’s fourth single taken from their worldwide number one album, “Ghost Stories.”
The video is available to experience at blind.com/work/project/coldplay-ink/
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