To promote the new line of Kyocera cell phones, VitroRobertson teamed with BL:ND to bring the concept of Eastern Inspiration and Western Innovation to life. Personalizing the connection between East and West, the spot focuses on a young, hip Japanese girl placing a cell-phone call to her cool-dude boyfriend in America. In turn, the call itself is illustrated as an abstraction by a cluster of butterflies making a magical journey from Tokyo to New York City.
Conceived of as a more of a fine art piece than a typical hard sell commercial, the challenge in “Butterflies” was to integrate live action photography of talent, highly stylized illustrated environments and animated butterflies. The BL:ND team used several mixed media techniques including watercolor painting, hand illustrations, 2D & 3D particle animations to create the unique look for the spot. Special attention was paid to the watercolor treatment of the actors so that they would blend into the look of the spot and the meticulous animation of the butterfly wings to get them to look authentic.
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