Advertising Agency Doner approached us about exploring a way to visualize a Car Designer's thought process for Fiat's booth at SEMA.
In this proof of concept, we took an intimate approach, placing the viewer in the workspace of the designer. The animation in the film would be driven by the designer's voice over, guiding us through his creative process on how the SEMA-customized Fiat 500 and Abarth came to realization.
在T站说说你的看法～