To announce the upcoming new Windows Phone 7 Series, Crispin Porter + Bogusky partnered with Blind to create a brief, yet engaging introductory video. The piece covers the backstory of current smart phones and highlights a few key problems with the way they function. To avoid making the story a bit too dry, the idea was to build a virtual representation of the smart phone and to personify the apps within the phone, by way of some fun actors and animated interfaces. As the main character becomes increasingly disappointed interacting with the apps, the solution is presented: the new Windows Phone. She escapes into the living breathing real world where the features of the new phone are highlighted.
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