Blind breathes life into the financial pages, navigating investors through uncertain terrain in a new campaign for OppenheimerFunds, out of Euro RSCG, New York. The Blind team produced, designed, directed and edited the integrated campaign that includes three spots, “Escalator,” “Balloon,” and “Train,” as well as print, web banners and a micro-site. The inventive, VFX-heavy spots feature investors thoughtfully navigating a world plucked right from the earnings pages of The Wall Street Journal: stock ticker-covered trains, pie chart-shaped balloons and jagged, graphical peaks; symbolically illustrating how OppenheimerFunds brings clarity to daunting financial landscapes.
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