We kicked off the Xbox 2016 E3 Press Briefing with the announcement video for their newest console, the Xbox One S. The latest addition to the Xbox Family. Working with our agency partners Ayzenberg, and with the marketing and product ID teams at Microsoft Xbox, we crafted a video that captured the elegance of the newly designed console and the robust features that make it an Xbox. Simply stated, “White is the new black. Smaller is better.”
Full project details: blind.com/work/project/xbox-one-s/
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