Ben Wheatley has directed the latest Premier Inn TV campaign for agency Lucky Generals. The commercials are styled as mini-movie titles, featuring a range of Premier Inn customers. Julian House created the typographic treatments for the films, including titles, captions and credits. Original film production techniques were used. The result is a set of authentic captions that embed themselves into the look and feel of the films.
Director: Ben Wheatley
Agency creatives: Martin Tighe and Gareth Morgan
Art Director: Julian House
Animation: Intro
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