We created this campaign to support the launch of the Canon ColorWave 500 & 700 large format printers. The objective was to re-position the ColorWave range as a printer which can cater for the Graphic Arts market,
as well as the established CAD market.
This required a re-positioning of the range as products capable of printing much more than just technical drawings. In order to do this we designed an Application Book showing 10 images featuring the innovative applications the printer can be used to output.
The campaign also consisted of an overarching campaign film and two product films for the Canon website, social media and PR use; an electronic direct mail campaign to resellers and customers and point of sale.
All creative, imagery and films were created in-house at Intro.
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