Cut. Strike. Score. The finisher is back. For the worldwide release of Hypervenom 3, we produced a multi-platform motion graphics package that captured the jaw-dropping speed and skill of the goalscorer. With strobing flash cuts and chopped up sound design, the campaign mirrors the raw pace and deadly finishing of the football’s greatest strikers. From YouTube classics to customised FIFA17 goals, and from Instagram posts to in-store animations, we combined a wide range of assets to allow Nike to simultaneously launch across channels.
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