灵感

PIZZA HUT "GOAL!"

2011年07月12日 00:07 ·
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This ad was produced specially for the 2010 Football World Cup. Given the fervour that this global event generates in Singapore, it is no surprise that advertisers would target the month of June to launch all types of football related promotions and campaigns. The Football World Cup evokes all types of strange behaviour in the local population. And the difference in time zone between Asia and Africa means that most of the matches took place late at night local time. Hence, the home food delivery service is always highly sought after as football fans are a hungry bunch. This ad was targeted specifically at those breed of fans and spoofs the celebration that takes place between rival fans when they realise the pizza that they have ordered from Pizza Hut has arrived. In football parlance, there is the belief that the combination of little and large in the striking department brings success to the team. And that is the combination we have gone for in the casting our our own talent strikeforce.
Client: Pizza Hut
Agency: Dentsu Singapore
Director: Shaun Yeo
DOP: Leang
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