Client: Procter & Gamble
Agency: BBDO
Director: Jill Soong
Camera: Benjamin Lam
Production: Reel Loco
Post Production: Loco Motion
BBDO approached us with a concept to film a couple of “How-to” videos for P&G’s style & beauty tips website everydayme.com.sg. The challenge was to show in 2 minutes, simple beauty tips that their target audience could pull off without taking too much time of their busy schedule. With that in mind, we knew we had to find a capable and independent female character to front these videos. Lo and behold, Claire Jedrek! With her charisma and confidence, filming the 2 videos in a day was a breeze. Who knew everyday beauty could be such a breeze.
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