The social media has pretty much taken over our lives so it's not much of a surprise that campaign messages are increasing communicated through this platform. Even messages targeted at companies and enterprises big and small. The Workplace Safety and Health Council (WSH) in a bid to raise awareness and interest amongst Singapore's workforce in taking personal responsibility to keep their workplaces safe and healthy, launched the WSH Nation. A online platform that allows companies and employees to create their own avatars and make a personal commitment to WSH. Through social media platforms like Facebook and Twitter, they could then spread the message using their avatars.
When Grey approached us to execute a 15s spot to drive people to the WSH Nation website, we were sold simply because the avatars looked so damn cool. Really. And just as well because the whole spot revolved around the various avatars that users could customize and make their own. For those of you who want to check out the website, and create your own avatar, just go to wshnation.sg.
Client: Workplace Safety & Health Council
Agency: Grey
Audio: Neon Sound
Graphics: Chee Hong
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