Drawing references from contemporary pop culture, ADK Singapore came up with a trilogy of sorts in educating the general public about basic civic mindedness when it came to littering and spitting. Mindful of the diverse makeup of the population in the island country, 3 spots were created that had strong pop cultural references for the various races.
Reminiscent of classic Hindi movies both in treatment and music, it also replicates the common scenario of a bunch of gangsters chasing after the good guy. In this spot, a bunch of gangsters pursue a young man not to give him a good beating but to remind him gently that he should not litter. And what's a Hindi movie without the song and dance routine to round off the spot.
Client: National Environment Agency
Agency: ADK
Director: Shaun Yeo
DOP: Ching Leong
Audio: AMX Audiophiles
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