Anytime we get a request to work on a project that involves typography and animation, it makes us very happy. And it was so with this 45sec spot that we created for Nutrilite. At the pre-production stage, we had to come up with ideas for creating environments and elements that related back to the copy. But the real challenge laid in figuring out ways of constructing these environments and elements with typography. Then when it came to the animation process, the brief was to have all these different environments blend and transition seamlessly from one to the other.
In many ways, this project proved an excellent platform for our motion graphic designers to let their imagination run wild and we believe the final spot speaks for itself.
Client: Amway
Agency: The Clinic
Creative Director: Joey Chan
Audio & Sound Design: Songzu
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