CONCORD CITY PLACE "PARADE TOWER"

Living the high life is not uncommon to most Singaporeans. Given that in this land scarce island nation, the only way to house the 5 million inhabitants is to build up, up and higher up. Not to mention that over the past 10 years, Singapore has also evolved into a dynamic and vibrant city with a spectacular skyline that seemed to have popped out of nowhere. So it came as no surprise that we got a call from A New Life Film to line produce a TVC for an upcoming private residential development that was to be launched in Canada. Not surprising when you consider that the creative brief was to feature the 'high' life with breathtaking visuals of stunning skylines to reflect the premium quality and finishing of Parade Tower Residences. Not to mention the spectacular height and views it offered. Getting the trampoline was just the easy part, as we also had to get the clearance to film within one of the capsules of the Singapore Flyer. Overall the shoot came together beautifully, just like the end product.
Client: Concord City Place
Director: Orion Cho
DOP: Tsui Yan Chi
Production: A New Life Film
Line Producer: Reel Loco