About the Director on deck with Reel Loco Productions:
William entered the advertising industry in the late nineties, which sparked his interest in multimedia production. Having majored in multimedia, film and television production from Singapore Nanyang Academic of Fine Art, William often challenges himself to intimately portray the inner thoughts of others and draws inspiration from his city surroundings. He has honed his skills in creative animation and video postproduction, for seven years in Singapore, winning a number of awards before relocating to Shanghai where he continues to create heartfelt commercials for international clients.
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