The competition to snare shoppers’ attention has racked up a few notches since Singapore’s downtown shopping belt; Orchard Road underwent a face-lift. With new malls popping up faster than you can say OC, it was apt that the TVC produced to launch the new Orchard Central shopping mall was based on the theme of competition. Racing to the top of Singapore’s first vertical mall, our two protagonists take in the sights and sounds of the new Orchard Central culminating in the loser having to serve the victor on the rooftop garden of the shopping mall.
Client: Far East Organization
Agency: The Alchemy Partnership
Director: Glenn Chan
DOP: Daniel Low
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