Shooting five 20 second TVCs over the span of 2 long days was a grueling affair. The only consolation was the solitude and quiet that we found on location, in the island getaway of Sentosa, far from the hustle and bustle of mainland Singapore.
Not that anyone noticed, with a bevy of beauties on parade, 5 to be precise, the lush surrounds became secondary as all the attention focused on our main talents.
The idea was to highlight the 5 generic body types which presented common problems for the average woman when it came to choosing her wardrobe. The solution? Triumph Shape Sensation. Without over glamourizing the ideal body type, we sought to bring a measured approach towards insecurities that women encounter. And then show how Shape Sensation products can help address those concerns.
How difficult was it to concentrate on our jobs over the two days of shoot? It’s our little secret.
Client: Triumph
Director: Shaun Yeo
DOP: Joseph Lee
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