From the year 2007, MTV Asia decided to reveal for the first time to its viewers, the people behind the scenes who have been critical to it's operations in the region. So meet Rahman, The Beeper.
This was part of a trilogy of spots and in true MTV traditions, totally irreverent but not entirely pointless. Especially from a Singapore perspective where there really are 'Beepers' who keep a close watch of what goes out on TV - especially MTV's more controversial programmes.
Client: MTV Asia
Agency: The Alchemy Partnership
Director: Joey Chan
DP: Joseph Lee
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